Indeed, by untethering popular channels from bulky cable packages, they’re able to offer customers improved flexibility, lower costs, more options, and a better, more personalized experience. Indeed, because Roku untethers channels from bulky cable packages, it offers improved flexibility, lower costs, more options, and a better, more personalized experience. It is evident, therefore, when examining the Roku offering, why customers are ditching cable. Roku Media Player is a channel available for download through the Roku Channel Store.It may also be pre-installed on some Roku® streaming devices. While Roku offers content from heavy-hitters like Netflix, Google Play, ESPN, BBC, HBO GO, Hulu, and Vudu, they also offer channels that appeal to more select tastes, such as AMC, the Food Network, Gaia, Wired, Vice, and local news broadcasters. However, their real moneymaker is the Roku Channel Store, which allows users to add their favorite “channels” to their Roku and Roku-powered devices in the same manner as the Apple App Store enables iPhone, iPad, Apple Watch, and Mac users to download their favorite apps across their entire profile. Founded in Los Gatos, California in 2002, their diverse catalog of products now covers everything from streaming devices, to smart-TVs, to high-end audio solutions. The Roku connected TV revolutionized home entertainment.
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